Over 28 million young esports fans in Vietnam. The #3 strongest region in the world. And one team leading that rise, GAM Esports.
For brands looking to connect with Gen Z and Millennial audiences across Southeast Asia, this isn’t just gaming, it’s the most powerful cultural engine of the next decade.
From Vietnam to the World
This year, Levi, our captain, appeared alongside icons like Faker aka The GOAT, TheShy, and Caps in the Worlds 2025 Anthem “Sacrifice.”
The video surpassed 14 million views in just 48 hours, becoming one of the most-watched launches in Worlds history and for fans across Southeast Asia, it was more than a viral moment. It was a symbol of recognition, resilience, and representation, proof that our stories, our players, and our passion are being seen and celebrated on the global stage.
Levi’s journey represents everything GAM stands for: belief, discipline, and the courage to keep climbing. For a few unforgettable seconds, Vietnam and Southeast Asia stood among giants.
Southeast Asia’s Esports Momentum
According to the LoL Esports Global Power Rankings (powered by AWS), GAM Esports has climbed from #37 → #28 → now #15 worldwide, one of the fastest-rising organizations in League of Legends.
And our home league, the League of Legends Championship Pacific, LCP, is now ranked as the #3 strongest region globally, behind only LCK (Korea) and LPL (China).
This isn’t luck. It’s the result of years of consistency, culture, and community.
Proof of a Movement
- #1 & #2 most-watched matches of the LCP 2025 season — GAM vs CFO (483K) and GAM vs PSG (375K) — proving our unmatched fan pull and regional viewership power.
- 2M+ views in 48 hours for our PSG Talon press conference video, turning competitive moments into viral media events.
- 2,400+ merch items sold in just two weeks — showing how GAM converts passion into purchase.
- 358M+ impressions, 100M+ video views, and 7.2M+ engagements across GAM-owned channels in the past year — all organic, fan-driven storytelling.
- 1.46M followers, with 83% in Vietnam and expanding fast across APAC — a true regional youth audience.
- The only Tier-1 partner team from Vietnam in Riot Games’ Asia-Pacific ecosystem — giving brands exclusive access to the region’s premier global platform.
These aren’t just numbers, they’re proof that GAM isn’t following culture, we’re shaping it.
More Than a Team: A Brand Platform
At GAM, we don’t just compete. We create stories that move culture, connect communities, and give brands authentic access to the next generation.
Our partners, FPT, Vietjet, Monster Energy, and Logitech G are already using our ecosystem to build deeper relationships with Gen Z fans across Asia through storytelling, collaboration, and unforgettable experiences.
GAM is where esports meets lifestyle, content, and national pride, a platform where brands don’t sponsor moments, they become part of them.
2026: The Year of Expansion
As we look ahead to 2026, we’re opening new opportunities for a select group of partners to join the GAM movement, through naming rights, co-branded content, and live activations connecting fans across Vietnam, Taipei, and the wider Asia-Pacific region.
This is more than a partnership, it’s a cultural alliance. A chance to connect with the most engaged youth audience in one of the world’s fastest-growing digital economies.
The opportunity isn’t coming. It’s already here!
Because in Southeast Asia, GAM isn’t just a team, we’re the culture. And the brands that move first will define what comes next.
Step by step, WE RISE! You know what time it is… #GAMTIME!
For partnership inquiries: partnerships@gam.gg or DM me!
