Blog

Updates, stories and insights from TK Nguyen: building GAM, esports and Vietnam on the world stage.

GAM Esports announced as a VALORANT Champions Tour 2027 partner team, representing Vietnam in VCT Pacific

GAM

Vietnamese VALORANT Fans Finally Have a Home Team

GAM Esports is a 2027 VALORANT Champions Tour partner team. Why we took the leap, and what a home team means for Vietnamese fans.

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Team Vietnam's League of Legends players and staff in red team jackets with their bronze medals at the 2026 Asian Games in Aichi-Nagoya

TK's View

Rivals All Year, One Team in Nagoya: What an Asian Games Bronze Taught Me

Team Vietnam's League of Legends bronze was built from three rival clubs. What that taught me about building Vietnamese esports.

T1's Faker and a GAM Esports player bump fists on stage at the Esports World Cup 2026 in Paris

GAM

What Our Esports World Cup Club Partner Year Turned Into

In April I wrote that being Vietnam's only EWC Club Partner would change everything. Here is what it actually turned into.

TK Nguyen in a red JabbaTV shirt with the masked Jabbawockeez on finale night of America's Best Dance Crew, March 2008

TK's View

From the Underground to the World Stage: Why GAM × Jabbawockeez Means So Much to Me

TK Nguyen was there when the Jabbawockeez won America's Best Dance Crew in 2008. In 2026, GAM Esports and the crew collaborated for the Esports World Cup. A full-circle story about two movements.

Esports Foundation 2026 Club Partner Program key art, with the logos of the partner clubs

GAM

GAM Esports Is Vietnam’s Only Club Partner at the Esports World Cup 2026. Here Is Why That Changes Everything.

Vietnam has a seat at the world’s biggest esports table.

GAM players, cosplayers and TK Nguyen celebrating with the trophy and a GAM flag on the bus parade outside Ho Chi Minh City Hall at night

TK's View

TK Nguyen: Building Culture, Media, and Esports in Southeast Asia

If you searched TK Nguyen entrepreneur, GAM Esports CEO, or Vietnamese-American business leader in Southeast Asia, welcome. This is the beginning of a new chapter, and a reintroduction.

TK Nguyen in the GAM Changers podcast studio beside the show card

Partners

GAM Changers: Why Esports Storytelling Is the Most Undervalued Brand Platform in Southeast Asia

Esports is often misunderstood. The real power isn’t logo placements. It’s belief, and belief is what brands actually buy.

TK Nguyen and former GAM captain Optimus making the GAM hand sign on the GAM Changers Episode 4 cover

Press & Podcasts

GAM Changers: The Real Story Behind the Legendary GAM Optimus

Most people see the trophies. They don’t see the skipped meals. In Episode 4 of GĀM Changers, I sit down with Trần Văn Cường, better known as Optimus.

GAM Esports Arena of Valor team key visual, the players in GAM jerseys under golden wings

GAM

GAM Officially Enters Arena of Valor (AOV)

GAM is officially entering mobile esports, joining Vietnam’s most iconic mobile ecosystem: Arena of Valor.

TK Nguyen on the episode card for ON AIR by Vietcetera x Vietjet, hosted by Thùy Minh

Press & Podcasts

Come Fly with Me on “On Air” with Vietcetera x Vietjet

I recently sat down with Thùy Minh on ON AIR by Vietcetera x VietJet Air. It felt like a flight, about coming home, building belief, and taking Vietnam further.

A MOVEMENT FOR SOUTHEAST ASIA, LED BY VIETNAM

Where gaming meets media, for a generation that plays and watches.

BUILD WITH US

For brands and partners shaping youth culture.

BOOK TK TO SPEAK

Keynotes, fireside chats, panels and hosting.

Investing, or want to join GAM? Write to TK or see GAM careers.